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On Mar. 1st, 2008, Mrs. Zhao Yali, Secretary-General of CBIA, visited Black Cow Food Co., Ltd. in Shantou City. President Lin Xiujie received her and made an introduction of the Company. Founded in 1995, Black Cow Food Co., Ltd. now has over 2000 employees and 3 plants, and is confident of increasing the sales income to 5 billion yuan in 3~5 years.
Mr. Lin said that the general nutritive structure is changing in China, which provides a chance of development for the category of vegetable protein drink. But increased material cost has become an uncertain factor influencing the development of products, the rise in price is an inexorable trend. At present, too low prices result in standing still of some companies’ development. If it goes on like this, most enterprises will not be able to operate. As regards vegetable protein drink, marketing planning is one of the keys to its success. He also commented upon the issue of beverage enterprises raising money from the market. He thought that beverage enterprises’ financing must be based on the sustainable development of their practical products. In this way, an enterprise can not only pay more money for the R&D and production of its products through financing, but also give its investors a reliable payback.
Mr. Lin also expressed that the Company will actively take part in more activities of CBIA such as the formulation of standards concerned, and have more good interactions with CBIA.

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