The 4th China International Beverage Exhibition on Science & Technology (CBST 2009) will be grandly held at Shanghai New International Expo Center (SNIEC) from Nov. 24 to 26, 2009. As the sole professional exhibition of China beverage industry, CBST is as well as a platform for direct Chinese-foreign exchanges, CBST2009 is anticipated to be a good event for displaying brand new processing technology and equipment in China beverage market.

New Venue and Good Start

The preparation for CBST2009 had a good start at the beginning of this year. The displaying area will be increased by over 50% compared with CBST2007 as a result of participants’ active intention, application and registration, according to prediction. So, the venue for CBST2009 is altered from Shanghai Everbright Convention & Exhibition Center to Shanghai New International Expo Center, with a maximum displaying area of 24,000 m2. So far, most domestic leading companies have registered for participation at the Organizing Committee of CBST2009, including Tech-Long, Nanjing Light Industry Machinery Group, Langfang Baiguan Packaging Machinery Co., Ltd., Hefei Zhongchen Light Industry Machinery Co., Ltd., Chongqing Light Industry Machinery Co., Ltd., Nanjing Lehui Light Industry Equipment Manufacturing Co., Ltd., Yuedong, Shanghai Kerui, Huayu Feiling Packaging Machinery Co., Ltd., Guangzhou Huayan Precision Machinery Co., Ltd., Zhuhai Zhongfu, Shanghai Lonhon Packaging Machinery Co., Ltd., Guangzhou Vanta Packaging Machinery Co., Ltd., Fujian Damin, Check (Shanghai) Automation System Co., Ltd., and Shanghai Peixin Packaging Technology Co., Ltd. Foreign companies including Krones, Sidel, SACMI and KHS have also confirmed their booths and started the layout concerned. The registration is still going on hotly at present.

All Sides and High Starting Point

On Feb. 10, China Beverage Industry Association (CBIA) had an internal working meeting to carry out a special discussion on CBST2009. It was decided to set up 6 groups (propaganda, visitor, promotion, information, on-site operation and finance) to make the Exhibition go more smoothly and serve the participants better, depending on their different requirements and with professional service personnel. The results of the Promotion Group are satisfactory — 70% of large booths have been registered, and famous foreign companies including Sidel and SACMI have completed the registration. Moreover, the Propaganda Group has established close contacts with some important media, and a dozen of newspapers and magazines including China Beverage, Consumption Daily, Packaging and Food Machinery, Science and Technology of Food Industry, China Additives and Brew and Beverage Technology and Equipment will conduct powerful and all-sided promotions and reports on CBST2009. 

Double Number of Visitors and Exclusive Advantages

Professional visitors are the life spring of an exhibition, which is fully realized by the Organizing Committee of CBST2009. With a view of having more professionalized, internationalized and diversified visitors for the Exhibition, the Visitor Group is operating in full swing. The visitors for CBST2009 will consist of 4 parts: overseas visitors, visitors from domestic beverage manufacturers, visitors from liquid food companies and visitors from part of domestic institutes and universities. The Visitor Group is actively contacting with foreign associations concerned, and the adverts on the Exhibition have been placed in some foreign professional magazines such as Soft Drink, in order to increase the number of overseas visitors. The Visitor Group has obtained a great quantity of information about liquid food (including dairy and wine) and cosmetics enterprises through various ways to organize more comprehensive and more diversified visitors and to maximize the effect of the Exhibition. The number of professional visitors for CBST2009 is predicted to be at least twice that for CBST2007.        

BST2009 has got ready for launching. We believe it will be the most influential exhibition for the beverage industry in 2009!