CBST2017 Facilitating Brand Marketing for Exhibitors

2017-04-28

At present, consumption upgrade and economic structure optimization have become new motivation to stimulate China’s economic growth, while achievements of China beverage industry transformation and upgrading have preliminarily appeared. New beverage products are continuously introduced to the market, adding new vitality to the development of the industry. However, as can be seen from the current overall situation, China beverage industry is still faced with pressure of structural adjustment and excess capacity.

With the development of the beverage industry, a relatively complete product manufacturing system has been established in beverage equipment manufacturing enterprises. However, the industry is still faced with serious market competition and price competition. The emergence of similar products in the market has reduced the suppliers’ bargaining probability and bargaining power, but harsher terms for orders. Therefore, facing such a fiercely competitive market environment, the key to these issues is to innovatively upgrade equipment manufacturing industry products. It is a must for enterprises in this industry to choose a more efficient and targeted marketing approach.

Currently, the primary approach for equipment manufacturing industry to establish brand image in a large coverage and conduct promotion of innovative achievements is to participate in high-level industry exhibition. Quality of domestic exhibitions various a lot. Thus, how to select an appropriate exhibition has become an essential issue for exhibitors. It is known that the exhibiting cost is gradually increasing, so enterprises are very cautious to choose exhibitions. Those with relatively small scale and influence are gradually fading out, while professional exhibitions with major influence are gradually becoming the preferred ones to ensure the best effects. To establish premium brand, expand promotion, and take reasonable marketing strategy based on product quality and innovation will be important ways for enterprise development.

China International Beverage Industry Exhibition on Science and Technology (CBST), as the only professional exhibition that is themed at beverage industry technology and possesses high quality visitors, is able to adequately fulfil promotion requirements of corporations in beverage equipment manufacturing industry.

China Beverage Industry Association (CBIA), hoster of CBST, has more than 600 members from international and domestic well-known beverage brands. Beverage output of member companies stands for above 80% of national beverage output. Activities held by CBIA covering tens of thousands of companies, representing the fundamental interests of China beverage corporations. For the above reasons, CBST has enjoyed advantaged industrial influence and charisma. Based on the advantages of whole industry chain hub and unique data base, CBST is accurate and efficient in inviting visitors. “The largest number of specialized visitors, the strongest decision marking ability of audience and the gradually increasing number of overseas visitors” has become the charm of CBST.

The 8th China International Beverage Industry Exhibition on Science & Technology will be held during Nov.22-24, 2017 in Hall N1-N4, Shanghai New International Expo Center. We are sincerely inviting exhibitors in beverage equipment manufacturing companies to join in the exhibition. CBST will endeavor to facilitate brand marketing of your company! 

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